The Friday Habit

In this episode, Patti Johnson shares her path from growing up in a small town in Oklahoma to launching a successful consulting business and becoming an author. She talks about what it really takes to start and grow a business, including the importance of research, networking, and building strong relationships instead of relying on traditional sales tactics.

Patti and Mark also discuss the value of developing an exit strategy early, diversifying your client base, and learning through leadership challenges. Throughout the conversation, Patti emphasizes the role of mindset, resilience, and personal growth in navigating the ups and downs of entrepreneurship. She also shares key takeaways from her book Make Waves, including how managing your thoughts can drive meaningful action and change.

• Starting a business takes calculated risk, research, and strong networks.

• Relationships are more effective than traditional sales tactics.

• Rejection is part of the process—don’t take it personally.

• A resilient, positive mindset is essential for long-term success.

• Know your business model and focus on delivering real value.

• Authenticity builds trust—be yourself.

• Plan your exit strategy early and diversify your client base.

• Growth comes from discomfort and consistent action.

• Good leadership balances honesty with optimism.

• Managing your thoughts can drive meaningful progress.

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For more insights and resources, visit TheFridayHabit.com.

Learn more about Patti and her work at https://pattibjohnson.com/.

Check out her book Make Waves wherever you get your books.

Thanks for listening—and keep making waves.