Sales is All About Telling the Truth with Anthony Butler pt. 2
Download MP3In part 2 of the conversation, branding expert Anthony Butler defines primal storytelling and explains how he uses basic human psychology to create marketing content. Humans tend to make decisions based on emotions and justify their actions after the fact with logic. Anthony’s approach to marketing goes beyond Search Engine Optimization. He dives deep into why people make the choices they do and identifies what basic needs must be met. When companies are able to use their unique skill set to provide a service or product people need, that’s where the magic happens.
Primal storytelling in marketing uses a message that is easy to understand for the specific tribe an organization is trying to reach. These messages are typically tied to human emotions and commonly held experiences within the group. Instead of appealing to the masses, Anthony encourages startups to target a niche group that could benefit from what is being offered. Taking a more human approach to sales significantly increases the likelihood that people will want to do business with you. Being your authentic self in business may seem risky, and it can be depending on the situation. But usually clients prefer more personal interactions and online content. The power of storytelling pervades many aspects of the human experience. By harnessing poignant stories as a tool for sales, business owners tap into an ancient art that speaks directly to the heart.
Main Topics
- Anthony’s content marketing agency (01:05)
- Evolutionary psychology in relation to sales (04:00)
- How Anthony made the leap into his own marketing content company (06:30)
- What is primal storytelling? (10:19)
- Monetizing niche interests (15:30)
- Appealing to the consumer’s humanity (18:06)
- Polarity as a tool to expand business (20:45)
- The snowflake test (23:05)
Episode Links
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