Pivoting My Agency to a Niche Productized Service with Hunter Davis pt. 2
Download MP3In the second half of this interview with marketing entrepreneur and creative problem solver Hunter Davis, he shares how his struggle with burn out ended up leading his business in a niche direction. As many leaders know firsthand, it’s easy to be overworked when carrying the responsibility of a company’s success. Beyond a stressful work schedule, doing repetitive work without a personal connection to the “why” behind it can also lead to disillusionment with the industry at large. When Hunter realized he no longer felt a passionate connection with the marketing he was creating, he knew he needed to make a shift.
Successful organizations tend to focus either on who their target client is or what specialty products or services will produce the highest rates of profitability. Hunter chose to zero in on both. By redirecting his marketing business to benefit a service he deeply believes in, he is able to bring more balance to his work and personal life. Instead of trying to do something new within an old system, he created a whole new approach when working with clients. Now his company works closely with the client using a step by step process that provides clarity and focus for marketing outreach. By observing a specific need, Hunter ventured outside the box to create a service that goes above and beyond typical marketing agencies. Now his company is thriving by providing clients with a whole experience for developing their business strategy rather than simply offering advertising services
Episode Links
Main Topics
- Feeling disconnected from the “why” can lead to burnout (02:11)
- Using gut checks to reevaluate the direction of your business (06:30)
- The beauty of autonomy when you become your own boss (08:20)
- Systematizing leads to growth (13:06)
- Focusing by deciding on the “who” and/or the “what” (18:16)
- Effects of making a large shift in an organization (20:11)
- Hunter’s process to create focus for clients (22:00)
- Hunter’s next steps for scaling his business (25:17)
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