Productize Your Business With Greg Hickman - Part 1
Download MP3Do you want to crack the code on running a successful business without having to work nights and weekends? Do you feel like there has to be a simpler way to communicate your product offerings and gain new leads? Tune in for Greg Hickman’s advice on productizing your business on this episode of The Friday Habit.
Our guest on this episode of The Friday Habit is Greg Hickman, founder of Alt Agency. Greg graduated from a small liberal arts college and earned a business management degree, then joined one of his classmates at a big brand agency as a project manager. Working with all departments at the agency really helped give him a good understanding of the design process and working with clients. Before long, he decided to go out on his own to help personal brands sell their courses and develop sales funnels, eventually providing full-service automation.
This experience helped him realize that monthly recurring revenues were not scalable or sustainable for his team and he found himself in a cycle of needing more help to take on new clients but not being able to afford to hire anyone new. As he began to process how he might be able to shift his model, he focused on the 80/20 rule and decided to start with productizing his services and then introduce retainers later in the sales process. They also flipped the script on client work, waiting until the client created the required content before having his team start their portion of the project to reduce unnecessary backups waiting on the client. This became the Foundations flagship program offered by Alt Agency, teaching people that they have to specialize before they can productize. Businesses that successfully productize market to a specific problem and articulate to consumers how they can solve that problem. They also systematize all parts of the funnel, from lead generation to onboarding to communication to billing.
Come back next week for the second half of Mark and Ben’s conversation with Greg!
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